Privacy policy

Last updated: April 22, 2026

Salty Hero operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Salty Hero is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

We are committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.
• Financial information including payment card information, transaction details, form of payment, and payment confirmation. We do not store full card numbers — payments are processed securely by Shopify Payments.
• Account information including your username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to your cart, or purchase, return, exchange or cancel, and your past transactions.
• Communications with us including the information you include in communications with us, for example when sending a customer support enquiry.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services including from your device when you visit our website, and through the use of cookies and similar technologies.
• From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties including advertising and analytics platforms.

How We Use Your Personal Information

• Provide, Tailor, and Improve the Services. We use your personal information to process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns and exchanges, and create a personalised shopping experience.
• Marketing and Advertising. We use your personal information to send marketing and promotional communications by email where you have opted in, and to show you relevant online advertisements. You can unsubscribe at any time.
• Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment experience, and detect or take action regarding possible fraudulent or unlawful activity.
• Communicating with You. We use your personal information to provide customer support and maintain our relationship with you.
• Legal Reasons. We use your personal information to comply with applicable law, respond to valid legal process, and enforce or investigate potential violations of our terms or policies.

How We Disclose Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With Shopify, vendors and other third parties who perform services on our behalf (e.g. payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
• With business and marketing partners to provide marketing services and advertise to you. Our partners will use your information in accordance with their own privacy notices.
• When you direct or consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media integrations.
• With our affiliates or otherwise within our corporate group.
• In connection with a business transaction such as a merger, or to comply with any applicable legal obligations, enforce our terms or policies, or protect our rights and the rights of our users.

We do not sell your personal information to third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. You may also exercise certain rights via the Shopify Privacy Portal.

Third Party Websites and Links

The Services may include links to third-party websites or platforms. We are not responsible for the privacy or security of those sites and do not endorse their content. We recommend reviewing their privacy policies before providing any personal information.

Children’s Data

The Services are not intended for use by children. We do not knowingly collect personal information from anyone under the age of 18. If you are a parent or guardian of a child who has provided us with their personal information, please contact us using the details below to request deletion.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access. Our website uses SSL encryption. No method of internet transmission is completely secure, and we cannot guarantee absolute security.

We retain your personal information for as long as necessary to provide the Services, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for seven years for tax and accounting purposes.

Your Rights and Choices

Under the Australian Privacy Principles, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate or out-of-date personal information.
• Request deletion of your personal information in certain circumstances.
• Opt out of direct marketing at any time by clicking “Unsubscribe” in any email. If you opt out, we may still send non-promotional emails such as order confirmations and account notices.

To exercise any of these rights, contact us using the details below. We will respond in a timely manner and may need to verify your identity before processing your request. We will not discriminate against you for exercising any of these rights.

Overseas Disclosure

Some of our service providers are located overseas, including in the United States. By using our website, you consent to your personal information being transferred to and stored in countries outside Australia. We take reasonable steps to ensure overseas recipients handle your information consistently with the Australian Privacy Principles.

Complaints

If you have a complaint about how we have handled your personal information, please contact us using the details below. We will investigate and respond within a reasonable timeframe.

If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

• Website: www.oaic.gov.au
• Phone: 1300 363 992

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or operational reasons. We will post the revised policy on this website and update the “Last updated” date.

Contact Us

For any questions about this Privacy Policy or to exercise your privacy rights, please contact us:

Salty Hero
Gold Coast, Queensland, Australia
Email: customerservice@jpihq.com